User research results in 1 hour.
Sounds too good to be true, right? Wouldn’t that make a great company to create during Charlotte Startup Weekend later this month? Well, you’ve missed your chance because UserTesting.com is already an AwEsOmE company serving companies like Apple, Yahoo!, American Express, and National Geographic! They have over 1 million users–not usability experts–available to give you fast, effective feedback on the usability of your product. Here’s how it works:
1. Create your test. Want to test a specific functionality of your site? That’s what they’ll do. There are even templates available to make this a speedy process.
2. Tell your audience. Your target market will be notified. This can be from the user database of usertesting.com, from your existing customers, or people that are visiting your website.
3. The results are in! Watch videos of people using your site, get written responses to questions you asked, even ask follow-up questions! How awesome is that!
4. Share your knowledge! Let your team know the results and develop a plan going forward.
So why am I telling you all this? Because UserTesting.com is now a Charlotte Startup Weekend sponsor! They’ve added great prizes to our prize package for our 1st and 2nd place teams. We’ve been really impressed with their service, and we know you will be too. Thanks for your support, UserTesting.com!